Commercials

So other than my addiction to tv on dvd, there hasn’t been hardly any tv watching for me over the past year or two. But with the constant syndication of the Olympics on NBC I have watched more television in the past month than I have in the past year, at least that is commercialized television. And to my delight I discovered that over the past year commercials have developed great taste in music. My buddy JC wrote a couple days ago about the relationship between music and movies. So today I would like to highlight the relationship between music and commercials. Well I actually don’t have a lot to say. We all understand and have even experienced how it works. You see a commercial, you like the song, not only do you look up who sings the song, but you also find yourself thinking about that commercial more often. It’s a win win situation for all. I’m actually surprised it has taken so long for it to catch on the way it has. Because I think most of you all would agree that there have been a plethora of great songs in big name commercials over the past month. So today I am going to highlight some of the ones that I loved the most. And then if you want you can share any that you have seen and loved.

First of all I would say that for the most part the car manufacturers have shown the most improvement in their musical taste. Like for instance the new GM commercial that features the ever so talented Brandi Carlile singing the title track off her most recent album.

Brandi Carlile – The Story (removed 2/13/09)

Then there is the ever so addictive song by Sea Wolf that is found in the new Chevy Malibu commercial. I seriously cannot get enough of that song. I first heard it over a year ago and it is still in constant rotation on my ipod. For some reason I can’t find that one on youtube. But here is the song.

Sea Wolf – You’re A Wolf (removed 2/13/09)

And I can’t leave out the AT&T Olympics commercial that ever so wisely features a song off of The Crane Wife by The Decemberists, not to mention the incredibly talented Gold Medalist Nastia Luikin. Which this one doesn’t surprise me. AT&T have been filling my sporting event breaks with creative and entertaining commercials for years.

The Decemberists – The Crane Wife 3 (removed 2/13/09)

And last but certainly not least, my favorite commercial that I have seen during my many hours of watching the Olympics. The very touching and inspiring Coca Cola commercial that shows tons of athletes from both the Olympics and the Special Olympics bowing to receive their medals. It makes me think of my absolutely fantastic and brilliant little cousin who has down syndrome, and it almost makes me cry every time. And they seriously could not have picked a better song. This song evokes so much emotion out of me even with out the images it accompanies here in the commercial.

Sia – Breathe Me (removed 2/13/09)

Now I realize that unless you are incredibly unpatriotic and have chosen to watch the trash like Deal or No Deal instead of the Olympics, that you have already seen these commercials. But I thought you might enjoy learning who the artists were behind this great marketing scheme. And feel free to let me know if there are any you were disappointed to not see on here. Or if you there was another commercial that you liked the song but didn’t know what it was, maybe I could help you out. Until next time…keep bleeding.