The first time I watched this commercial a couple weeks ago during Monday Night Football it was literally breathtaking. Something about the contrast between the dark and gloomy and violent picture on the screen with possibly the most gorgeously orchestrated intro to a song I have ever heard was just mesmerizing. Now I still have no desire to go out and buy this new violent video game. But at least now I have heard of it and know what it is, and if I were a big gamer this would have probably moved into the top slot on my to-buy list. This is exactly what a commercial should be. It still blows my mind that we tons of crappy commercials out there when they see how effective a commercial is that is done well. Because not only do people remember the commercial, but in some cases, the commercial takes a leap of its own and makes its way into other medias and then the company gets tons of exposure that they aren’t paying for. So the moral of the story is use a Devotchka song if you make a commercial. Or at least do something creative to help it stand above the rest. Here is the commercial and song for your viewing and listening pleasure.
So Jimmy Fallon has started a blog in an effort to build up his upcoming take over of Late Night on March 2nd. Apparently every night from now on Fallon is going to do a little webisode that he will upload onto his blog at 12:30. The majority of what he’ll be doing on them is answering his viewers questions. Yeah, so nothing to get too excited about. And you know I’m not too sure what I think about the one SNL cast member who could never make it through a sketch without laughing being a talk-show host. But one thing I did find interesting was who he chose to be his band. That’s right they are already a band, and one you’ve most likely heard of.
That’s right The Roots are going to be playing live on Late Night with Jimmy Kimmel every night. How weird is that. That seems to be reason enough that it won’t tank after just one season. Although I wonder how long they’ll want to do that. What would be cool though is if after a season then he gets another band to come and do it for a year. I wouldn’t doubt it if after this news there are a a bunch of bands contacting the other evening and late night hosts about becoming a permanent feature on their show.
Anyway, props to Jimmy for getting The Roots to join his crew. Maybe he will continue to bring artists with actual talent on his show as guests every night. I’m not getting my hopes up though. The one band that popped into his head as he was showing where the band would play on his model studio was Green Day. Well here are a few tracks from Rising Down, the newest release from The Roots.
How would you like to be in a Flight of the Conchords video? All you have to do is film yourself lip-synching “Hiphopopotamus vs. Rhymenoceros” and then upload the video to www.flightlipdub.com. They will then take the best clips and edit them together to create one final masterpiece that will be aired on HBO. In case you somehow don’t understand how to get in the video. Just watch this video and let Mel tell you what to do.
For those of you who haven’t memorized the song yet go ahead and get started here.
