Devotchka in Video Game Commercial

The first time I watched this commercial a couple weeks ago during Monday Night Football it was literally breathtaking.  Something about the contrast between the dark and gloomy and violent picture on the screen with possibly the most gorgeously orchestrated intro to a song I have ever heard was just mesmerizing.  Now I still have no desire to go out and buy this new violent video game.  But at least now I have heard of it and know what it is, and if I were a big gamer this would have probably moved into the top slot on my to-buy list.  This is exactly what a commercial should be.  It still blows my mind that we tons of crappy commercials out there when they see how effective a commercial is that is done well.  Because not only do people remember the commercial, but in some cases, the commercial takes a leap of its own and makes its way into other medias and then the company gets tons of exposure that they aren’t paying for.  So the moral of the story is use a Devotchka song if you make a commercial.  Or at least do something creative to help it stand above the rest.  Here is the commercial and song for your viewing and listening pleasure.

Devotchka – How It Ends